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The creative icon™ 2 sewing and embroidery machine



EXPERIENCE WORLD-FIRST INNOVATIONS*

A.I. Technology

A.I. Technology

Continuous learning. Peak performance. 

A.I. Technology

Speech 
Recognition

Access assistance. Hands-free creative freedom.

A.I. Technology

creative™ Embellishment Attachment

Fully guided, 360° embellishment.

EVERY VISION, ELEVATED.
EVERY INTERACTION, EFFORTLESS.

A.I. Technology

A.I. Technology

Artificial intelligence to continuously process information to learn and improve machine performance—starting by ensuring foot and stitch compatibility.

creative™ Embellishment Attachment

The World’s First creative™ Embellishment Attachment

an engineering innovation that will automatically couch yarn, ribbon, beads or cord in all directions directly on your embroidery project. 

Speech Recognition

The World’s First Consumer Machine With Speech Recognition

for hands-free function, inspiration and assistance.

Projector

Projector

highlights sewing path with adjustable guides and grids and allows you to preview embroideries or stitches on fabric.

mySewnet™

mySewnet™

the world’s first subscription for embroidery editing and design.

Camera

Camera

allows you to scan a hooped project and upload that as a background to your screen in embroidery mode.